Last week I had the awesome opportunity to attend Adobe MAX. I had never been before, and I have to say, I was impressed! I had been to other types of conferences before including Photoshop World, but Adobe MAX had all the others beat in many ways.
MAX was held at the Los Angeles Convention Center, in downtown LA from October 4th. through the 8th. The first two days were really pre con events; the actual conference started on the 6th. I can’t say that downtown LA or the LACC is my favorite venue, but the area immediately around the convention center was nice with LA Live and lots of eateries.
The main conference started out at 9:30AM Monday morning with a general session in the Nokia Theatre with lots of seat vibrating music and excitement about new technology. Many new iOS apps were presented – one I want to try for sure was Adobe Shape. Three quarters of the way though the session both Adobe’s and Microsoft’s CEO took the stage to talk an exciting new joint effort using the Microsoft Surface Pro 3 and announced that everyone would be receiving a free Surface Pro 3! What a way to start the conference!
After than exciting news, everyone headed off to the fabulous lunch that Adobe provided. Of eight or so conferences I’ve been to, the food service at MAX was absolutely the best!!! High quality hot and cold foods with options for vegetarians and gluten free diners. And, yummy desserts too!
After that, everyone headed out to their breakout sessions or to the expo floor.
The second day started out with a grab and go breakfast provided by Adobe and then more breakout sessions and time for exploring on the floor. At 1PM was the second General Session entitled “Community Inspires Creativity” where we heard from many diverse artists, including Weird Al Yakovic, Ami Vitale, Lee Hirsch and others.
Weird Al Yankovic
One of my favorite stories told during this session was how Ami Vitale’s backpack was stolen during a pilgrimage in the Himalayas. She said it turned out to be a good thing because the pilgrims shared their food and blankets with her and it brought her closer to the people she was with. I love when a person can see a misfortune as a blessing!
Lee Hirsh, an independent film maker spoke about his “Bully Project” film and brought tears to my eyes. You can read more about his project and see the film trailer at the Bully Project website:http://www.thebullyproject.com/
After that General Session, we had more breakout sessions and then at 6PM we were back in the Nokia Theater for Adobe Sneak Peaks! Joseph Gordon-Levitt and Adobe’s Ben Forta MC’d the presentations by the developers. There were so many interesting initiatives presented by many developers I can’t remember them all. These are some amazingly young and intelligent people! I think my favorite as a photographer was the “Defog” shown below:
As if Sneak Peeks weren’t exciting enough, Adobe finished Tuesday off with the Adobe MAX Bash! It was like nothing I had ever seen before! A whole city block was fenced off and canopies and stages set up. Food and drink of all sorts, lots of music and lights, and then a live performance by the Kings of Leon!
I’m glad I met a new friend at MAX to share it with! Meet Annette:
And finally, the Kings of Leon! What a night!!!
Wednesday was calm by comparison, with more breakout sessions. I think my favorite speaker will always be Julieanne Kost, with her humorous and sometimes self-deprecating but also interesting presentations. It was also really interesting to see and hear Thomas Knoll, the cofounder of Photoshop, speak about how he uses the products he created! He has some awesome photography and has traveled to some really exotic places. You can see his portfolio here: http://tknoll.com
I am so fortunate to have been able to attend Adobe MAX! I have Megan Kirkwood of Adobe to thank for the opportunity. I don’t know if I’ll ever get the chance to go again, but if you have the opportunity to go, don’t pass it up!!!